Having the ability, from the point of view of the station, to connect to there audience during the show is crucial. It means that they can interact and affect the broadcast and participate in audience incorporated games. There are many ways in which technology aids this interaction
TEXT: Often listeners will text in to the station to comment on the content or answer game content. This form of medium is great for sharing small amounts of information.
PHONE IN: When audience participation becomes more direct and a contestant plays a bigger part in a game, the ability to phone in and play live comes into use. The technology not only lets the dj hear the contestants but the audience listening aswel. Stations can have multiple players on the phone at a time.
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